Growth automation: outreach & lead-gen at scale
Designed a web-scraping and automation suite (Puppeteer, Playwright) that powered LinkedIn outreach and Upwork lead generation automatically.
RoleSenior Software Engineer & Technical Lead
Year2024
StackPuppeteer · Playwright · Node.js · Twilio · WhatsApp API
24/7Automated outreach
OmniChannel coverage
ScaleHands-off lead-gen
The challenge
- Manual prospecting and outreach capped how many qualified leads the team could reach.
- Multi-channel follow-up (LinkedIn, WhatsApp, SMS) was inconsistent and time-consuming.
The approach
- Built a resilient scraping and automation suite with Puppeteer, Playwright, and BrowserStack.
- Automated LinkedIn outreach and Upwork lead generation end to end.
- Wired in Twilio, WhatsApp Business API, and Meta Ads Manager for omnichannel follow-up.
The outcome
- Turned a manual, headcount-bound process into a 24/7 automated lead engine.
- Unified outreach across channels for consistent, timely follow-up.
- Freed the team to focus on closing rather than prospecting.